In the ever-evolving landscape of social media, one platform has surged ahead, capturing the attention of communities, creators, and businesses alike—Discord. With an industry-leading Net Promoter Score (NPS) and the second highest year-over-year (YoY) growth of any social platform, Discord is proving to be the biggest greenfield opportunity for brands looking to engage with highly active, digital-native (Gen-Z and Millennial) audiences.
The Power of NPS in Measuring Discord’s Success
NPS (Net Promoter Score) is a crucial metric that gauges customer loyalty and satisfaction. It is widely recognized for its ability to predict business growth and identify opportunities for improvement. Here’s why NPS is particularly relevant:
Predicts Growth – A higher NPS correlates with stronger customer retention, organic referrals, and increased revenue. Discord’s high NPS indicates a deeply engaged and loyal user base that actively promotes the platform.
Customer-Centric Insight – NPS measures how likely users are to recommend a platform, offering a clear indicator of overall satisfaction.
Easy Benchmarking – It enables businesses to compare engagement levels across different industries and competitors.
Identifies Promoters & Detractors – Understanding who champions your platform and who needs attention allows for targeted growth strategies.
Actionable Feedback – When combined with qualitative responses, NPS highlights key areas for product and service improvements.
Discord vs. Other Social Platforms: The Growth Leader
For years, Reddit held the crown for the fastest YoY growth in online communities. However, since 2024, Reddit is losing momentum and we see Discord taking over as the leader in both growth and NPS score. This shift underscores a broader trend—users are seeking more immersive, community-driven digital experiences, and Discord provides just that.
The Biggest Greenfield Opportunity for Brands
One recurring theme we hear is that Discord is the largest untapped social opportunity for brands. While companies have built sophisticated marketing and advertising strategies for platforms like Instagram, TikTok, and X (formerly Twitter), Discord remains largely untouched by brands. This presents an unprecedented opportunity for early adopters to establish a foothold and build direct, authentic relationships with Gen-Z and millennial consumers where they are most active.
Why Brands Should Take Discord Seriously:
First-Mover Advantage – Brands that integrate into Discord early can shape engagement strategies before the platform becomes saturated.
Organic Word-of-Mouth Growth – Given its high NPS, Discord fosters natural advocacy, making it ideal for organic brand evangelism.
Customizable Spaces – Unlike rigid social media feeds, Discord servers allow brands to create unique, interactive experiences tailored to their audience.
The Future of Discord in Brand Engagement
With its explosive growth, sky-high NPS, and underutilization by mainstream brands, Discord is poised to be the next major battleground for digital engagement. Forward-thinking companies that recognize this opportunity now will have the advantage in shaping how businesses connect with online communities.
As Discord continues to dominate in YoY growth and user satisfaction, the question isn’t if brands should be on Discord—it’s how fast they can get there before their competitors do.
Let’s chat about what we can do for your brand on Discord.
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